How to Ski by the French Method by Emile Allais, with photos and layout by Pierre Boucher, Editions Fleche Publishers, Paris, 1947.
In our opinion one of the most complete exemple of text synsemically displayed. A contemporary “synsemic masterpiece”.
In this picture all the graphic “tools” are used as writing elements, without distinction and separation between pictures, alphanumeric characters, graphic elements.
Photography, graphic elements and pictures perfectly supplement each other.
Body is the context that defines all the other graphic elements. The latters help to disambiguate the pictures.
In this case there is not a “main” text separated from and commented by a secondary text (illustrations or notes). There is just one caption.
[It’s important to notice that the graphic composition is strongly “modernist”, this means that it’s possibile to write precise information without using a sort of “infographic style”. It’s a sort of calligraphy.
This is photography, typography, graphic design, information design in one artifact, in one word “writing”.]
Luciano Perondi & Leonardo Romei